Why do Millennials turn away from some of these platforms? When it comes to millennials and social media marketing, the report found: 85% of millennials use social media to research products and services for their jobs/companies; Facebook is the millennials’ primary choice (40%) for a social channel; YouTube is the millennials’ secondary choice for social media Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according … The free newsletter covering the top industry headlines, But while targeting and tracking technology is rapidly evolving, the content actually created for, It could then be tempting for brands to take these statistics and just start throwing, By a wide margin, Facebook hosts more active users who make under $50,000 a year and have a college degree, As for why else some in the study don't have a particular social media presence, privacy is a growing concern. That’s why user-friendly ecommerce platform s are essential in helping consumers navigate the process. Additionally, 54% don't have a Snapchat account, and 39% aren't on Twitter. Millennials are those born in 1980 – 1995. The good news is that we actually do have the tools available to be successful if we're willing to dig a little deeper. Millennials are all about smartphones and social media, so being able to connect and engage with them is critical to the success of your social media strategy. Millennials, also known as Generation Y (or simply Gen Y), are the demographic cohort following Generation X and preceding Generation Z.Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted defining range for the generation. While Gen Z does communicate on social it’s usually done through private and expiring posts. They wield a whopping $1.3 trillion annually in buying power (and this number grows year-by-year) and 5 out of 6 millennials connect with companies on social media. While it’s no secret that communication is increasingly facilitated by social tools and technologies, social media is particularly relevant for Millennials. If you don’t have a moment to read the entire graphic, here’s a breakdown of a few key points. A strong social media presence is important in actively building relationships with consumers and the community. Millennials are more wary of making purchases based on social media than their Gen Z counterparts, and more wary of social media purchases than email-based purchases. We're seeing the first generation of "digital natives". But while targeting and tracking technology is rapidly evolving, the content actually created for Millennials is at times problematic. And "They", as you've probably guessed, are 'Millennials'. Social media is about building and sustaining connections. In fact, 72% of them report buying fashion and beauty products based on … When looking at recent statistics, we see that 90% of Millennials are using smartphones, 93% are accessing the internet, and 53% own tablets. The early adopters of social media and first to wholeheartedly embrace these platforms as a main form of communication. Gen Z prefer fun content over friends. Social Media – the Local TV for the Next Generation? Millennials have increasingly become the focus for many in the marketing industry, and for good reason. In it, we illustrate the challenges and rewards advertisers face when creating campaigns for this important group of consumers. They tend to follow their friends’ social media posts more closely than other generations. And their social media use has been changed. Another recent survey, "Nation Under A-Hack", wanted to look specifically at Millennials' fears regarding hacking and cybercrime. Take a quick look at Snapchat's advertising page and towards the top, you'll see this seemingly impressive stat: Couple all of this with a prediction by Statista that by 2030, the Millennial generation will have 78 million people, and you're looking at a very potent consumer power. The same attitude is … According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. From social tendencies and preferences to spending power and marketing best practices, we outline what we’ve learned by running campaigns aimed the five core Millennial segments. This applies to gender and age, but also things like if they are parents and what income bracket they fall into. Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites. Facebook also had the highest amount of people who said they used to have an account but have cancelled, The good news is that you've already taken one of the biggest steps: learning about this demographic. As consumers, Millennials are both coveted and baffling. In a new study, “buy now, pay later” firm Afterpay found that 92% of millennials and 97% of Gen Zers look at social media as a top source to help drive a purchase. The important thing for marketers to remember is that it needs to be done in the right way (Smith, 2012). Millennials, those born between the early 1980s and early 2000s, now make up about 25% of the US population.They wield a whopping $1.3 trillion annually in buying power (and this number grows year-by-year) and 5 out of 6 millennials connect with companies on social media. 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